In this ground-breaking new book, Tim Harford shows how the world's most complex and important problems - including terrorism, climate change, poverty, innovation and the financial crisis - can only be solved from the bottom up by rapid experimenting and adapting. From a spaceport in the Mojave Desert to the street battles of Iraq, from a blazing offshore drilling rig to everyday decisions in our business and personal lives, this is a handbook for surviving - and prospering - in our complex and ever-shifting world. Fifty Things that Made the Modern Economy. The Undercover Economist. Tim Harford has done it again.
An excellent book full of insight and surprise I wish I had written this book. Tim Harford could well be Britain's Malcolm Gladwell. An entertaining mix of popular economics and psychology, this excellently written book contains fascinating stories of success and failure that will challenge your assumptions. Insightful and clever.
- The Greatest Devotee.
- Header Right;
- ABANINDRANATH TAGORE’S “KRISHNA LILA” AND TURN-OF-THE-CENTURY KOLKATA.
He was the winner of the Bastiat Prize for economic journalism in , and More or Less was commended for excellence in journalism by the Royal Statistical Society in , and Harford lives in Oxford with his wife and three children, and is a visiting fellow at Nuffield College, Oxford. Evelyn Waugh: A Life Revisited. The Hairy Dieters: Fast Food. My Life with Wagner. Guide To Better Acol Bridge.
The Hairy Dieters: Good Eating.
You may also be interested in...
Audio Other. In this groundbreaking book, Tim Harford, the Undercover Economist, shows us a new and inspiring approach to solving the most pressing problems in our lives. When faced with complex situations, we have all become accustomed to looking to our leaders to set out a plan of action and blaze a path to success.
Harford argues that today's challenges simply cannot be tackled with ready-made solutions and expert opinion; the world has become far too unpredictable and profoundly complex. Instead, we must adapt. Taking us from corporate boardrooms to the deserts of Iraq, Adapt clearly explains the necessary ingredients for turning failure into success. He is the winner of the Bastiat Prize for economic journalism and the Royal Statistical Society Award for excellence in journalism.
It was invented in , roughly halfway between the appearance of the light bulb and that of the aeroplane. This century-old technology is now a household staple.
Success Always Starts With Failure
Quite simply, Thwaites wanted to build a toaster from scratch. He started by taking apart a cheap toaster, to discover that it had over four hundred components and sub-components. Iron to make the steel grilling apparatus, and the spring to pop up the toast. Nickel to make the heating element. Mica a mineral a bit like slate around which the heating element is wound, and of course plastic for the plug and cord insulation, and for the all important sleek looking casing.
The scale of the task soon became clear.
To get iron ore, Thwaites had to travel to an old mine in Wales that now serves as a museum. He tried to smelt the iron using fifteenth-century technology, and failed dismally.
He fared no better when he replaced bellows with hairdryers and a leaf-blower. His next attempt was even more of a cheat: he used a recently patented smelting method and two microwave ovens, one of which perished in the attempt, to produce a coin-sized lump of iron.
Plastic was no easier. Thwaites tried but failed to persuade BP to fly him out to an offshore rig to collect some crude oil. His attempts to make plastic from potato starch were foiled by mould and hungry snails. Other short cuts followed. Such compromises were inevitable.
Tim Harford — Adapt
Two seconds later, the toaster was toast. See All Customer Reviews. Shop Books. Read an excerpt of this book!